Do you follow or fight desire lines?

I've become fascinated by 'desire lines'. These are the paths that people create by walking where they choose, rather than where the planners intended.

When confronted by desire lines, you have too choices. Adapt to meet the demand or enforce a change of behaviour. In other words, make a path where people walk or use barbed wire to deter them. Which of these would you do?


Businesses are always encountering 'virtual desire lines'. These are those annoying instances where the customers don't behave as you expect. The successful entrepreneur recognises sees these as opportunities and responds accordingly. The fool takes it as a snub, erects 'barbed wire' and loses customers.

Once you start to think about desire lines you see them everywhere. What's more you will probably feel liberated enough to create some of your own!

Good luck