How strongly do you support your organisation's cause?

My friend Hanne Stinson, CEO of the British Humanist Association has literally nailed her colours to the charity's mast. She promised her membership that if they raised £20,000 she'd have the humanist logo tattooed on her arm. They did it and so did she!

Hanne is very much a 21st century activist. Her organisation doesn't march, wave banners or pelt people with eggs. Instead it encourages people to consider the notion that life is about people, not about preparing for some vaguely promised post-mortem utopia. It's how you live your life that matters - there is nothing else. You've probably seen or read about their very successful bus advertising campaign.

You might not agree with the humanist philosophy but you have to agree that if more business leaders were as committed to their cause as Hanne is to hers, our economy would be in better shape. We all have to champion what we believe is right - sitting on the fence, or even the sofa, is not an option in today's world.