I saw a brilliant example of consultant greed the other day. It was a piece of PR work for a charity. The organisation's Chairman, a wealthy entrepreneur had agreed to foot the bill.
The proposal outlined a fairly unimaginative list of tasks, including copying names of accountants out from the Yellow Pages. (Something most of us gave up doing ten years ago!)
The consultant, who shall remain nameless, priced this project at more than £20,000. I'd say it was worth £3,000 and only then if I didn't know that there was no point in chasing editors of weekly papers when all get their news feeds from their group HQ.
There's nothing wrong with discounting your day rate for a voluntary organisation. I do it on my website where I publish my day rates for all to see. But to inflate your day rate because the guy paying is wealthy? That's robbery!
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